Terms of Service

Notice for users outside the United Kingdom. BlueRoam sells its eSIM products globally from the United Kingdom. These Terms are governed by English law (see clause 18). If you are a consumer resident outside the UK, you retain the benefit of any mandatory consumer protections in your country of residence, which apply in addition to these Terms.

1. About Us and These Terms

1.1 These terms of service (the “Terms”) govern your purchase and use of eSIM data plans and related services (the “Services”) supplied by BlueRoam Ltd, a company registered in England and Wales (company number 17215030), registered office at 128 City Road, London, EC1V 2NX (“BlueRoam”, “we”, “us”, “our”), through the website blueroam.io and any related mobile or web applications (the “Platform”).

1.2 Contact: hello@blueroam.io.

1.3 These Terms, together with our Privacy Policy, Refund Policy, Website Terms of Use, AML/KYC Policy, US Privacy Notice (where applicable), and any order confirmation, form the contract between you and BlueRoam (the “Contract”). The order confirmation prevails over these Terms; these Terms prevail over the other documents.

1.4 We may update these Terms from time to time. The version applicable to your purchase is the one in force when you place your order. Material changes are notified by email or via the Platform with reasonable notice.

2. Definitions

• “Consumer” means an individual purchasing the Services wholly or mainly outside their trade, business, craft or profession (within the meaning of the UK Consumer Rights Act 2015 and equivalent local-law definitions).
• “Data Plan” means a specific eSIM product (defined by data allowance, validity period and country/regional coverage).
• “eSIM” means an embedded SIM profile installed on your compatible device that enables access to mobile data services on partner mobile networks.
• “Order” means your offer to purchase a Data Plan via the Platform.
• “Partner Networks” means the third-party mobile network operators whose networks provide the underlying connectivity.

3. Eligibility

3.1 You must be at least 18 years old (or the age of majority in your country, whichever is higher) and have legal capacity to enter into a binding contract.

3.2 By placing an Order, you confirm that:

• (a) you meet the eligibility requirements in clause 3.1;
• (b) the information you provide is accurate and complete;
• (c) you are not a resident of, located in, or ordinarily present in any comprehensively sanctioned jurisdiction (currently including Cuba, Iran, North Korea, Syria and the Russian-occupied regions of Ukraine), and are not a designated person under any applicable sanctions regime (UK, EU, UN, OFAC or other);
• (d) the use of the Services does not breach any law of your country of residence or the destination country; and
• (e) you will use the Services lawfully.

3.3 We screen all transactions for sanctions, fraud and AML risk in accordance with our AML/KYC Policy. We may refuse or cancel any Order at our reasonable discretion.

4. Device Compatibility

4.1 The Services require a device that supports eSIM and is unlocked (not network-locked to a specific carrier). It is your responsibility to confirm device compatibility before purchasing.

4.2 We publish compatibility guidance on the Platform but do not warrant that any particular device works with any particular Data Plan. No refund is given for device incompatibility where guidance was published before your purchase, except where required by applicable consumer law.

5. Orders and Contract Formation

5.1 Each Order is your offer to purchase on these Terms.

5.2 The Contract is formed when we send an order confirmation containing your QR code or activation instructions. Where we cannot accept an Order (stock or pricing error, suspected fraud, sanctions screening failure), we notify you and refund any amount charged.

5.3 We reserve the right to refuse, cancel or limit any Order at our reasonable discretion.

6. Pricing, Payment, Taxes and Currency

6.1 Prices are displayed in the currency selected at checkout. Where required by applicable law, prices are shown inclusive of applicable VAT, GST, sales tax or equivalent indirect taxes; otherwise such taxes are itemised at checkout.

6.2 You are responsible for any taxes, duties, levies or charges imposed by your country of residence that are not collected at checkout.

6.3 Cross-border surcharges or currency-conversion fees imposed by your card issuer are not within our control.

6.4 We may change prices at any time; changes do not affect confirmed Orders.

6.5 Payment is taken in full at the time of Order via the payment methods made available at checkout. Payment is processed by our third-party payment service provider(s), subject to their terms.

7. Delivery and Activation

7.1 eSIMs are delivered digitally by email and/or via your account, typically within minutes of order confirmation. Delivery is complete when the QR code or activation details are made available to you.

7.2 You are responsible for installation in accordance with the activation instructions and any device manufacturer instructions.

7.3 Validity periods commence at the earlier of (i) first network registration in the destination country or region, (ii) any explicit activation date selected at checkout, or (iii) the activation trigger described in the Data Plan listing. Once activated, validity periods run continuously and cannot be paused.

8. Service Description; No Guarantee of Coverage

8.1 BlueRoam is a reseller of mobile data services provided by Partner Networks. We do not own or operate mobile networks.

8.2 Coverage, speed, latency and network technology (3G/4G/5G) depend on Partner Networks and vary by location and over time. Coverage maps are indicative only and do not constitute a warranty of coverage at any specific location.

8.3 The Services provide data only unless expressly stated otherwise. Voice, SMS, MMS, USSD, tethering, VoIP and emergency-services calling (including 999/112/911 and equivalents) may be unavailable, restricted or chargeable. Do not rely on the Services for emergency communications.

8.4 Service may be interrupted or degraded for reasons including network maintenance, congestion, force majeure, regulatory action or upstream supplier failure. Service may also be restricted or shut down by acts of local government in the destination country (including content blocks, VoIP restrictions or internet shutdowns).

9. Acceptable Use

9.1 You must not use the Services:

• (a) for any unlawful purpose under the laws of the UK, your country of residence or the destination country;
• (b) in breach of any applicable sanctions or export-control regime;
• (c) in a manner that is excessive, abusive or constitutes a denial-of-service to other users (a “fair use” cap may apply and will be set out in the Data Plan listing);
• (d) to operate bulk SMS, telemarketing, machine-to-machine (M2M) or IoT services without our prior written consent;
• (e) to bypass, modify, reverse engineer or interfere with the Platform or any Partner Network;
• (f) to resell the Services without our prior written authorisation.

9.2 We may suspend or terminate the Services without refund if we reasonably believe you have breached this clause.

10. Cancellation, Refunds and Statutory Rights

10.1 Cancellation and refund rights are set out in our Refund Policy, which forms part of these Terms and includes specific provisions for UK consumers, EU consumers and consumers in certain other jurisdictions.

10.2 UK and EU Consumers: distance-selling cancellation rights apply, but are lost in respect of digital content once supply has begun with your express prior consent and acknowledgment that the right is lost. By electing to receive your eSIM immediately at checkout, you provide such consent.

10.3 Nothing in these Terms affects your mandatory statutory rights as a Consumer in your country of residence (including, in the UK, the Consumer Rights Act 2015; in the EU, the Consumer Rights Directive and Digital Content Directive; and equivalent rights in other jurisdictions).

11. Faulty or Misdescribed Services

11.1 If the Services are faulty or do not conform to their description, contact us as soon as reasonably practicable at hello@blueroam.io with details and, where relevant, diagnostic information (screenshots, device model, location, error messages).

11.2 We investigate in good faith and, where the issue is verified and within our control or that of our Partner Networks, provide an appropriate remedy in accordance with the Refund Policy and applicable consumer law.

12. Intellectual Property

12.1 All intellectual property in the Platform, including the BlueRoam name and logo, is owned by or licensed to BlueRoam.

12.2 You receive a limited, non-exclusive, non-transferable licence to use the Platform and Services for their intended purpose; no other rights are granted.

13. Data Protection and Privacy

13.1 Your personal data is processed in accordance with our Privacy Policy.

13.2 If you are located in California or another US state with a comprehensive consumer-privacy law, additional rights and disclosures apply as set out in our US Privacy Notice.

13.3 If you are located in the EEA, Switzerland or the United Kingdom, the UK GDPR and/or EU GDPR apply, and you have the rights set out in the Privacy Policy.

14. Liability

14.1 Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law, including liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be limited or excluded by law (including statutory rights under the UK Consumer Rights Act 2015 and equivalent foreign consumer-protection legislation).

14.2 Subject to clause 14.1, BlueRoam’s total aggregate liability to you arising under or in connection with the Contract, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the greater of (a) the total amount paid by you for the relevant Data Plan in the 12 months preceding the event giving rise to liability, and (b) £100 (or its equivalent in your transaction currency).

14.3 Subject to clause 14.1, BlueRoam is not liable for:

• (a) loss of profits, revenue, business, anticipated savings, opportunity or goodwill;
• (b) loss or corruption of data;
• (c) indirect, special, incidental, punitive or consequential loss;
• (d) loss arising from Partner Network outages or coverage limitations beyond BlueRoam’s reasonable control;
• (e) loss arising from your use of, or inability to use, the Services in connection with emergency communications;
• (f) loss arising from acts of government in any destination country, including internet shutdowns, content blocking or service restrictions.

14.4 If you are not a Consumer, the exclusions in clause 14.3 apply to the maximum extent permitted by law.

15. Suspension and Termination

15.1 We may suspend or terminate the Services and/or your account immediately on notice if you materially breach these Terms or if required by law, regulation, sanctions screening or our Partner Networks.

15.2 Termination does not affect any rights or remedies accrued up to the date of termination.

16. Force Majeure

Neither party is liable for any failure or delay in performance caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, pandemic, governmental action, network failure, cyber attack, internet shutdown or industrial dispute.

17. Complaints and Alternative Dispute Resolution

17.1 If you have a complaint, contact hello@blueroam.io. We aim to acknowledge complaints within 5 business days and resolve them within 30 days.

17.2 UK Consumers: if we cannot resolve a complaint, you may have the right to refer the matter to an Alternative Dispute Resolution (“ADR”) body. We are not currently subscribed to a mandatory ADR scheme.

17.3 EU Consumers: you may use the EU Online Dispute Resolution platform at https://ec.europa.eu/odr to submit complaints.

17.4 Consumers elsewhere: you may have rights to refer disputes to local consumer-protection authorities or ADR bodies in your country of residence.

18. Governing Law and Jurisdiction

18.1 These Terms and the Contract are governed by the laws of England and Wales.

18.2 The courts of England and Wales have exclusive jurisdiction to settle any dispute, save that:

• (a) if you are a Consumer resident in Scotland or Northern Ireland, you may bring proceedings in your local courts;
• (b) if you are a Consumer resident in the EEA, Switzerland or another jurisdiction that gives consumers the right to sue in their local courts and/or under local law (e.g., under Article 6 of the Rome I Regulation, EU Brussels I (Recast) Regulation or equivalent), you retain that right; and
• (c) nothing in this clause limits the application of mandatory consumer-protection laws of your country of residence.

19. US Customers — Additional Provisions

19.1 If you are a US resident, the following supplement these Terms:

• (a) No class actions. To the maximum extent permitted by law, you and BlueRoam agree to resolve disputes on an individual basis and not as part of any class, consolidated or representative action. [Note: enforceability varies state to state; review with counsel.]
• (b) Choice of forum. Mandatory federal or state consumer-protection laws of your state of residence will apply to the extent they cannot be contractually waived; this does not displace clause 18 for any other purpose.
• (c) California users: see our US Privacy Notice for California-specific rights, including under the CCPA/CPRA.

20. General

20.1 Assignment. You may not assign the Contract without our consent. We may assign or novate it to any affiliate or successor on notice.

20.2 Entire agreement. The Contract is the entire agreement between you and us and supersedes any prior agreement on its subject matter.

20.3 Severability. If any provision is held unenforceable, the remainder continues in full force.

20.4 No waiver. No failure or delay in exercising a right is a waiver.

20.5 Third-party rights. A person who is not a party has no right to enforce the Contract under the UK Contracts (Rights of Third Parties) Act 1999 or equivalent legislation.

20.6 Notices. Notices to you may be sent to the email associated with your account. Notices to us: hello@blueroam.io with a copy to our registered office.

20.7 Language. These Terms are issued in English. Any translation is provided for convenience only; the English version prevails in case of conflict, except where applicable mandatory law requires otherwise.

Questions: hello@blueroam.io.